Peloton Case Study
This case study shows that when exceptional opportunities arise in the business world those who step up to meet the challenges, overcome obstacles, and are willing to go above and beyond to be among the best can reap great rewards.
This is the story about the meteoric rise and dramatic fall of the Peloton empire.
Prior to covid, Peloton was an average exercise equipment company.
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Covid hit and Peloton seized the opportunity to scale up monumentally.
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Peloton rose to the unique occasion in US and world history.
Peloton scaled up quickly and successfully became a $50 billion company.
CEO, John Foley, used accounting business data analytics to track the trends in Peloton's business, exercise equipment business industry, consumer tastes, how the eventual decline in the covid pandemic would affect sales as people went back to their normal exercise routines at the gym, and other measures to design his retirement exit strategy from the Peloton corporation.
Covid ended, markets changed, and Peloton's market capitalization dropped like a rock.
CEO, John Foley, cashed out big time when the Peloton extravaganza was over and retired a multi-millionaire with a net worth of $225 million.
********** Takeaway **********
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